Bombay Sapphire is World’s Top Valued Gin Yet Again

https://www.barbizmag.com/images/constantcontact/BBSiteBombay.jpg

According to PRNewswire, Bombay Sapphire gin, the fastest growing of the major premium gin brands, is the world’s number one premium gin by value for a third consecutive year. Bombay Sapphire is seeing year-on-year growth of its share by value within the premium gin category with a notable increase of 1.5 share points to 38 percent, as reported by International Wine and Spirit Research, for the 12 months to the end of December 2010.

While the gin market has remained flat in recent years, the popularity of Bombay Sapphire continues to grow, nearly tripling in size since it was acquired by family-owned Bacardi Limited, the largest privately held spirits company in the world. According to IWSR, the continued growth in value has improved over the past three years, having seen an annual compound growth rate of 5.2 percent, which firmly cements the popularity of the Bombay Sapphire brand in an ever competitive marketplace.

“We are delighted to see Bombay Sapphire perform so consistently year-on-year. It is truly a feat to receive this accolade three years running. As we continue to drive volume and value growth, it motivates us to create highly engaging brand campaigns to drive consumer awareness of Bombay Sapphire,” said John Burke, Global Gin Category Director for Bacardi. “With this year’s launch of the Infused with Imagination brand idea, we’re confident that we will carry on building Bombay Sapphire into one of the most successful spirit brands in the world.”

Bombay Sapphire this year unveiled its multi-million dollar global marketing campaign, Infused with Imagination, which was born from the rich heritage and story of the product. Infusion is linked to the innovative production process of Vapor Infusion used in the making of the gin, and imagination relates to the brand’s story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste. The worldwide campaign launch saw Infused with Imagination activated across the 120 markets where Bombay Sapphire is sold.

“Bombay Sapphire continues to intrigue consumers with its imaginative take on gin making, setting itself apart from other brands,” added Burke. “As Bombay Sapphire enters into the second year of Infused with Imagination, we look forward to launching innovative brand experiences to engage consumers in 2012. However, it is still the spirit’s distinctive taste and incomparable quality resulting from an authentic distillation process that successfully keeps consumers coming back.”