Blue Ice Vodka has announced its newest installment, Blue Ice G Vodka the third addition to the Blue Ice Vodka family of premium homegrown American vodkas. Blue Ice G Vodka, made from a high quality blend of American grain, joins the brand’s flagship Blue Ice Vodka made from American potatoes and three-year old Blue Ice Organic Wheat Vodka, a USDA Certified Organic spirit made from domestically harvested, organic winter wheat.
Blue Ice G Vodka was developed to extend the brand’s commitment to premium vodkas reflective of the purity of America’s natural resources while also appealing to the growing market of at-home vodka consumers whose priorities include quality spirits, home Mixology, creative packaging and outstanding discernable value.
“Blue Ice G Vodka continues the family-owned business’s devotion to bottling classic American vodka,” said Kevin Egan, Vice President of Sales and Marketing for 21st Century Spirits. “The success of our occasion-based potato vodka in the luxury category and our organic wheat vodka in the niche organic spirit category has laid the foundation for our Blue Ice G line extension for the everyday vodka consumer who values brand reputation and a good price to quality ratio.”
Packaged in the signature Blue Ice bottle with smooth icicles forming down the center of the back panel, Blue Ice G Vodka has an edgier label, distinguished by a bold, red signature “G” emphasizing its grain origin. Designed by Dan Matauch, principal at Flowdesign, who has worked with Blue Ice since the brand’s inception in 2001, the Blue Ice G Vodka packaging concept establishes an eye-catching visual distinction representative of the vodka’s full-bodied taste, purpose and audience, while still maintaining the continuity of the Blue Ice range.
Blue Ice G Vodka retails for $15 USD and is now available for national distribution. For more information, please visit http://www.facebook.com/blueicevodkausa.
