Bitter Truth Launches E**X**R

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The Bitter Truth, Europe’s leading producer of cocktail bitters and flavorings, has announced the launch of a new artisanal digestive liqueur called E**X**R. the liqueur blurs the lines between amaro and vermouth for a new flavoring for the arsenal of any mixologist.

E**X**R can be enjoyed in a pre-dinner Manhattan or Negroni or neat after a heavy meal to aid in digestion. This product is as delicate as a vermouth with an alcohol content that allows it to defy oxidation and the need for refrigeration, making it a versatile addition to the back bar or even the home bar.

The liqueur embodies the caramel sweetness of port with the bitter flavors of a classic Italian amaro.

“American bartenders are developing drinks that highlight bitter liqueurs more and more,” said Alexander Hauck of The Bitter Truth. “We are thrilled to be introducing E**X**R to the marketplace, which we hope will intrigue and inspire these talented mixologists.”

E**X**R is available in 750 mL bottles at a suggested retail price of $32.00.