Better Black Friday

KegWorks, the Buffalo-based multi-channel retailer of Tools for Drinking, will be offering a variety of unique incentives to attract shoppers on this upcoming Black Friday (November 28th). At their retail store in Kenmore, NY, KegWorks wants to provide an alternative to the crowds and hassle of traditional “big box” Black Friday hysteria. They are calling it “Better Black Friday.”

“We understand that some people really love getting up at 4am to head out shopping and they feed off of the energy of the crowds. More power to them. For everyone else, we want the KegWorks Store to be kind of like an oasis. Stop in, sample some beer, enjoy some special sales, and escape the madness of the mall,” says David Rivers, KegWorks’ Founder and President.

Events planned at the KegWorks Store include a door prize raffle for beer lovers and cocktail enthusiasts alike, free samples of their very own Black (Fr)IPA for all of-age shoppers, 20% off the entire drinkware category (which includes beer, wine, and cocktail glasses, shot glasses, beer growlers, pitchers, beverage dispensers, flasks, carafes, and much more), 10% off kegerators, a free Homebrew Ingredient Pack with the purchase of a Homebrew Equipment Starter Kit, and the Black Market Food Truck serving their unique brand of delicious food from 11:30am – 1:30pm.

Trisha Charles, KegWorks’ VP of Marketing and Product, says, “Sure we’ve got great sales on items that make awesome gifts for any drinker on your list. But we wanted to offer more than that. We created something special at the KegWorks Store because we want to offer people a truly enjoyable shopping experience. That’s why we’re calling it Better Black Friday.”

In addition to the events happening at their retail store, KegWorks is also offering 20% off of all drinkware on their freshly redesigned, fully responsive website.

Rivers adds, “Why waste all that time when you’re waiting in line? Hop on your phone and check out KegWorks.com for great deals that will help you kick off the holiday shopping season the right way!”

KegWorks is a leading multi-channel merchant of home and professional draft beer equipment, bartending tools, premium cocktail ingredients and the world’s best selection of novelty drink accessories. Launched in 1998, KegWorks is privately owned and continues to be recognized as one of the fastest growing companies in Western New York.