Beam Global Spirits & Wine, the premium spirits business of Fortune Brands, announced it has acquired the Skinnygirl spirits brand, created by reality TV star and renowned natural foods chef Bethenny Frankel. The flagship product, the Skinnygirl Margarita, is the spirits fastest growing ready-to-drink product in the United States, is the all-natural, low-calorie “margarita you can trust.”
“We’re thrilled to add Skinnygirl to our Beam Global Spirits portfolio,” said Bill Newlands, Beam Global’s President North America. “Skinnygirl is an innovative premium brand that’s growing fast in a rapidly expanding segment. In just the past year, Skinnygirl has build strong consumer equity and momentum, particularly among women seeking convenient, low-calorie premium cocktails. We believe our strong sales and distribution organization will build on this success by bringing Skinnygirl to more consumers and growing this high-quality brand from coast to coast. We’re also excited that Skinnygirl offers an excellent platform for further innovation.”
Distribution launced in 2009 by Bethenny Frankel and spirits veteran David Kanbar. It is currently concentrated in the New York, Florida and New Jersey markets, and annual shipments already exceed 100,000 9-liter cases.
“Beam Global is the right organization to partner with at the right time to take Skinnygirl to the next level in the U.S. and internationally,” said Bethenny Frankel, Founder and Chief Creative Officer of Skinnygirl who will continue to serve as the committed brand collaborator, developer and marketer. “As an entrepreneur focused on practical solutions for everyday, I know Beam Global and Skinnygirl share that same vision. I look forward to an exciting future working with the leading American spirits company.”
