After taking distribution of their beer throughout the entire state of New Jersey, co-founders of the East Coast Beer Co. and Beach Haus Classic American Pilsner, John Merklin and Brian Ciriaco, have taken their distribution strategy to the next level. They have teamed up with Gretz Beer Co. and Gretz Distribution to begin distribution of their beer in Southeast Pennsylvania. This is the first stem in their long-term plan to have distribution throughout the Keystone State.
“We have been working diligently for the last six months to set this in motion,” said Merklin. “Of course being available in Bucks and Montgomery counties is only the first stage in our plan.”
“Over the course of the next year, we not only anticipate having a much wider distribution chain throughout the state of Pennsylvania, but also have our beer distributed in New York as well,” added Ciriaco.
Beach Haus has far exceeded the expectations of Merklin and Ciriaco. The warm reception and feedback from consumers and the entire New Jersey Beer market has proven that Beach Haus is still growing. Their delayed launch caused problems with their summer launch plans, but they came into the Jersey Shore with style and still had a successful debut. With the same hopes, the duo plan to do the same thing with their beer in a new market.
