According to PRNewswire, Bacardi will kick-off recently introduced Bacardi OakHeart spiced rum in bars across the country through the “Bacardi OakHeart Challenge,” a program designed to bring the brand to life through a series of nationwide events.
The “OakHeart Challenge” encourages spiced rum fans to collectively try this new and flavorful Bacardi spiced rum neat, over ice or with cola while they taste and toast what the spirit represents—strength, adventure and authenticity of character. Bacardi hopes to bring together more than 25,000 consumers to experience the new product—on the same day, at the same time, in bars across the country. select markets hosting “OakHeart Challenge” events include: Arkansas, Delaware, Florida, Illinois, Iowa, Kansas, Missouri, New York, Nevada, Pennsylvania, South Carolina, Washington D.C. and Wisconsin.
More information about the “OakHeart Challenge” and an interactive map displaying participating venues can be found at www.facebook.com/bacardi.
“Bacardi OakHeart is a spiced rum backed by the credentials of a family and a brand that created modern rum in 1862,” said Toby Whitmoyer, Vice President and Brand Managing Director, rums category, Bacardi USA Inc. “Bacardi OakHeart was created to bring together a new generation of rum drinkers (21+)—a generation that lives for freedom and spontaneity. We have high expectations for the nationwide Bacardi ‘OakHeart Challenge’ on September 15 and are confident consumers will enjoy this amazing spirit and make OakHeart their new spiced rum of choice.”
