According to PRNewswire, Bacardi has announced the launch of “Like it Live, Like it Together” as part of its “Bacardi Together” campaign. The rum brand will bring people together by turning consumers’ online “Likes” from Facebook into real life experiences for thousands of fans at events to be held in New York on June 13 and Las Vegas on June 15.
“Like it Live, Like it Together” provides a rich framework that brings to life people, places and experiences relevant to Bacardi consumers along with great Bacardi cocktails. The library of Facebook ‘Likes’ provides a voting mechanism that empowers consumers to voice their choice and have Bacardi bring their wining ‘Likes’ to life. Last month, Bacardi made tickets available to win through its Facebook fan page and because of the amount of ticket entries, Bacardi has made an additional 500 tickets available for fans.
“For nearly 150 years, Bacardi has been bringing great cocktails and people together to celebrate life. Bacardi ‘Like it Live, Like it Together’ is the modern-day execution of that philosophy,” said Toby Whitmoyer, vice president and category managing director, rum. “Bacardi ‘Like it Live, Like it Together’ is the ultimate celebration that brings to life a selection of the top interests identified by our consumers and their friends.”
The events in New York and Las Vegas will feature larger than life “Likes” as voted by consumers. Categories on Facebook include cocktails, music, food, leisure activities and entertainment.
A preview event for ‘Like it Live, Like it Together’ will take place in New York featuring award-winning rap artist Nas, mixmaster DJ Envy and a presentation of the top “Likes” at the Gansevoort Plaza in the Meatpacking District.
The Facebook ticket contest ends at 11:59 p.m. on June 5, 2011 and is open to U.S. residents 21 years of age or older (excluding California, Rhode Island and Utah). To enter for a chance to win, visit the Bacardi Facebook page at www.facebook.com/Bacardi.
