ATLANTICO Rum is pleased to announce their sponsorship of a 25-city tour starring partner and number one brand supporter, multi-Platinum recording artist Enrique Iglesias, who will co-headline with renowned rapper and singer-songwriter Pitbull. This September and October, almost half a million concert goers will experience the excitement of the tour across the United States and Canada; countless other fans will learn about the ATLANTICO brand through news coverage of the events, via social media and online engagement.
The multi-faceted program will feature the ATLANTICO All Access Pass, an exclusive promotion that offers concert goers the chance to enjoy the ultimate, brag-worthy experience: an all access pass to an incomparable Enrique performance and a personal tasting of the finest rums in the world. All attendees will have the opportunity to win the experience of a lifetime, witnessing every element of the concert from the red carpet experience to an exclusive tasting event. All who enter will be entered to win a VIP weekend in Miami, one of the final concert dates of the tour.
“ATLANTICO is delighted to have this opportunity to work with Enrique, our partner, friend and the brand’s best possible ambassador, says Aleco Azqueta, co-founder. Through this effort, ATLANTICO will stand out the night of each show and create indelible relationships with consumers that extend far beyond the individual performance to make the brand their number one call,” says Brandon Lieb, co-founder. “ATLANTICO is reinventing the rum category by introducing consumers to the highest quality rum ever made. With the ALL ACCESS program, we will reinforce our brand messages and bring our singular tasting experience to a key constituency. We’re confident they will be converted to the ATLANTICO fold and join our growing number of loyal consumers.”
At the concourse experience, consumers will be able to pose for photo ops on the ATLANTICO red carpet complete with professional photography, paparazzi-inspired light bank and a branded step-and-repeat banner. Consumers can share their concert photos or any photo taken throughout the night via Twitter and Instagram using #AtlanticoAllAccess for a chance to be upgraded to a side-stage experience and exclusive tasting of ATLANTICO Rums. Perhaps even more important, each consumer who posts a photo will be registered for a chance to win the VIP weekend in Miami.
ATLANTICO’s social channels and concert promotional elements will push consumers to the brand’s microsite, atlanticoallaccess.com, to learn more about the brand, enter the contest, download photos from the red carpet experience and view aggregated social feeds featuring ATLANTICO and consumer-generated content. Microsite contents include About/Tour, Event Gallery, Entry Form, Social Feed and Official Rules. Social media efforts will be enhanced through a media buy to include promoted posts, FaceBook and Twitter ads.
