It is with great sadness that we announce the passing of Beer Institute CEO Jeff Becker. Jeff died peacefully at his home yesterday following a brave battle with cancer.
Everybody who knew Jeff immediately liked him because he was a terrific guy and a true beer guy. Jeff was a tireless advocate and a true champion for all that is good about our great industry. Jeff embodied a spirit of optimism and collaboration – a spirit he brought to work every day right until the end.
Those of us in the industry who worked with Jeff are better for it and his presence, commitment and friendship will be greatly missed. Jeff was, first and foremost, a friend, a husband and a father. Jeff is survived by his wife Brenda and his children Megan and Max.
Please keep them in your prayers and raise a glass to a great man. We will communicate the funeral details as soon as they have been arranged.
On behalf of the Beer Institute Board of Directors:
Tom Long, MillerCoors
Dave Peacock, Anheuser-Busch, Inc.
Dolf van den Brink, Heineken USA
Bill Hackett, Crown Imports
Rich Doyle, Harpoon Brewery
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The Bar Business Magazine staff would like to extend our heartfelt condolences to Jeff’s family and friends.
