St. Pauli Girl Names Model Katarina Van Derham to Unprecedented Second Term
Katarina Van Derham has been named the 2010 St. Pauli Girl spokesmodel, marking the first time in the history of the beer that the same woman has served as the German barmaid icon for two consecutive years.
Coming off a successful 2009 spokesmodel tour, Van Derham impressed so many with her talent and vivacious personality that she will reprise her role in 2010. St. Pauli Girl unveiled two new posters with an updated look, and fans can choose the official 2010 poster in an online vote.
Van Derham, a native of Slovakia who lives in Los Angeles, beat out the competition in an online vote in 2009, and toured the country as the spokesmodel. In 2010, she will continue bringing the German barmaid icon to life on the St. Pauli Girl media tour. The online poster vote will run through the month of February, with the winning version available for download in March the St. Pauli Girl official web site.
Selecting a spokesmodel to represent the beer is a decades-long tradition for St. Pauli Girl, the No. 2 German lager in the U.S. The St. Pauli Girl collectible poster was first introduced in 1982 and more than 2.5 million posters have been printed or downloaded.
“I am so honored to be named the St. Pauli Girl for the second year in a row.” said Van Derham. “I really couldn’t be happier, I had so much fun on the 2009 tour and look forward to meeting many more fans this year.”
As part of her St. Pauli Girl duties, Van Derham underwent extensive beer education, including formal training with the esteemed Siebel Institute of Technology and World Brewing Academy.
“Katarina is a great representative of the beer and it was an obvious choice to bring her back for another year,” said John Nichols, brand manager for Crown Imports, the official U.S. importer of St. Pauli Girl. “Not only do St. Pauli Girl fans love her, but she also has tremendous energy and enthusiasm, and a very good knowledge of beer.”
To kick off her tour, Van Derham will be appearing in Los Angeles on Tuesday, February 2, and in San Diego on Wednesday, February 3, including a visit to Camp Pendleton Marine Base.
Click here to vote on the Official St. Pauli Girl 2010 Poster featuring Katarina Van Derham
