1,000 bars and restaurants celebrate the spirit of giving with Campari during the second annual Negroni Week, June 2 – 8.
Raising a glass to a good cause has never been easier. One thousand (and counting) bars, restaurants and even ice cream shops from nearly 20 countries, including the U.S., Romania, Australia, Sweden and China, have signed up to participate in Negroni Week. From June 2-8, 2014, Campari® and Imbibe Magazine present Negroni Week, when a portion of the proceeds from every Negroni sold at participating accounts will be donated to the charity of their choice. In addition, Campari, the legendary one-of-a-kind red spirit, will donate $10,000 to the top fundraising establishment’s charity.
In the United States alone, the grass roots initiative will witness an endless selection of Negronis available at top venues across the country as they serve up classics and riffs on the original recipe (1 part Campari, and only Campari, 1 part gin, 1 part sweet vermouth) which dates back to 1919. Accounts and their charities include:
· New York (70+): PDT (City Meals on Wheels), Employees Only (Food Bank for New York City), Gin Palace (Social Tees Animal Rescue) and L’Apicio (Heritage Radio Network)
· San Francisco (40+): 15 Romolo (SF-Marin Food Bank), Bourbon & Branch (Project Night Night), Comstock Saloon (Project Open Hand), Smokestack (SF-Marin Food Bank), Trick Dog (SF-Marin Food Bank) and Tosca Café (SF-Marin Food Bank)
· Chicago (30+): Analogue (Girls Rock! Chicago), Balena (Academy of Global Citizenship), The Drawing Room (un86’d) and The Whistler (826CHI)
· Portland (30+): Clyde Common (The Pixie Project), Kask (Urban Gleaners), Nostrana (Outside In) and Raven + Rose (Oregon Tilth)
· Los Angeles (25+): Harvard + Stone (Earthworks), ink (Inspire Artistic Minds), Rivera (Dolores Mission) and Sassafras Saloon (No-Kill Los Angeles)
The Negroni will also be popping up in unexpected places beyond the cocktail glass throughout Negroni Week, from cookies to pork tacos to popcorn to artwork:
· Humphry Slocombe Ice Cream in San Francisco will sell Negroni Pops and donate $1 of every sale to Project Open Hand
· Bouchon in Beverly Hills will feature a Negroni Macaron and donate $1 from each Macaron to Homeboy Industries
· Butter & Scotch in Brooklyn will serve slices of Negroni Pie at Smorgasburg on Saturday, June 7 and will donate $1 from each slice sold to RED
· Saxon + Parole in New York City will feature a Negroni Week dessert on their menu, donating $1 from each sale to Children of Bellevue
· Perbacco in San Francisco will sell Negroni Popcorn with $1 from each sale going towards Meals on Wheels
· The European and Aveline in San Francisco will feature Negroni Gumdrops and donate $1 from each sale to SFSPCA
· The Varnish in Los Angeles will serve Negroni Jell-O shots and donate $1 from each sale to The Weingart Center for the Homeless
· Imperial in Portland, Oregon, is hosting a Negroni-centric happy hour that will feature Negroni Ice Cream from Salt + Straw along with classic Negronis benefitting the Red Cross
· San Francisco’s Tango & Stache will be hosting two taco pop up’s during Negroni Week featuring the popular Negroni Pork Belly Taco, to benefit the SF-Marin Food Bank.
· Alyson Thomas of Drywell Art will donate $2 from every Negroni print sold to The Food Pantry in San Francisco
To kick off the week, Campari and Imbibe will hold launch events in New York and San Francisco benefitting local charities, including the San Francisco-Marin Food Bank and City Harvest in New York. San Francisco-based Jupiter Olympus is leading a Negroni Week “Bartenders Against Hunger” Volunteer Day at the Food Bank, as well as joining fellow Northern California Negroni Council members making the rounds all week in red Member’s Only jackets to hand out “Negroni Seals of Approval” to local accounts.
To find out where you can enjoy a Negroni among friends, visit the Negroni Week website at www.negroniweek.com. Negroni fans nationwide will be encouraged to spread the word on social media using the hashtag #NegroniWeek.
Negroni Week 2014, held in partnership the U.S. Bartender’s Guild (USBG), uses the classic Negroni cocktail as the catalyst to help raise funds for worthy causes. Bars and restaurants interested in participating can still sign up at www.negroniweek.com.
Invented in Florence, Italy, in 1919, the exceptionally easy-to-create and even easier-to-enjoy Negroni is considered an aperitif – a drink traditionally consumed before a meal to stimulate the appetite. It can be served up in a cocktail glass or on the rocks, and it is always stirred, never shaken. For more information on the Negroni and Campari, visit www.campari.com.
