Alize Debuts Alize Mix Squad

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According to PRNewswire, Alize has announced the debut of the Alize Mix Squad, the first of its kind all-female DJ program. Comprised of Nina Sky, DJ Kiss, DJ Rashida, Jessica Who?, DJ Niena Drake, DJ Eque and DJ Dimepiece, the Alize Mix Squad represents the hottest musical acts from across the nation—all of whom embody the Alize credo that “Life’s More Colorful When You Mix It Up!”

Alize is looking to cements its relationship with the industry by introducing the Mix Squad to Alize’s vast network of fans, tastemakers, and influencers. In addition to acting as brand ambassadors, squad members will host events in select regional markets, including New York, Los Angeles, Chicago, Houston and Miami, and will spin at Alize soirees nationwide throughout the year.

A pioneer in the forefront of style and trends, Alize looks to continuously offer its fans the latest in nightlife, spirits, music and fashion, and the creation of the Mix Squad is no exception. Nothing the rise in popularity among female DJs, Alize is excited to highlight these talented females not only for their musical stylings, but for their cosmopolitan lifestyles that mimic and inspire the Alize consumer base.

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“Alize is embraced by a savvy, sophisticated and sexy audience who fosters and appreciates the latest in contemporary culture, which is why the creation of the Alize Mix Squad was a natural fit for the brand,” says Alize Brand Manager Cheryl Talley. “A union of music, fashion and panache, the Alize Mix Squad puts a fresh spin on nightlife and entertainment, one that meets the wants and needs of our discerning consumers.”

Members of the Alize Mix Squad range from international sensations Nina Sky, a musical duo that has dominated the scene since their first single “Move Ya Body” in 2005, and DJ Rashida, one of the world’s most sought-after DJs who has performed with artists including Kanye West, The Roots, Kelis, Prince, and Cee Lo Green, to hometown favorites including Chicago’s DJ Niena Drake, named the “Hottest DJ On The Planet” by N’DIGO Magazine, Miami’s Jessica Who?, South Beach’s fastest rising “it” girl, and LA’s DJ Eque, one of the most versatile female DJs who has rocked parties and toured with platinum artists including Queen Latifah, Usher and Christina Aguilera. The Mix Squad is completed with DJ Dimepiece, famed radio personality, and DJ Kiss, named one of “25 Most Stylish New Yorkers” by US Weekly and celebrated the world over by celebrities, influencers and fashion’s elite.