Modelo Especial has teamed up with Sports Illustrated and international soccer star Clint Dempsey to invite fans to enter Modelo Especial’s VIP Soccer Sweepstakes, which will award five grand prize winners a trip for two to attend an international soccer match of their choosing.
From now until July 31st, fans 21 and older can go to stores to find Modelo Especial displays for information on how to enter to win one of the five trips to a regular season international soccer match including hotel, airfare and match tickets for two. Consumers can also enter by visiting www.SI.com/Shootout, which houses the Modelo Especial Shootout with Clint Dempsey, a one-on-one virtual soccer shootout game where fans can test their soccer skills against Dempsey.
“Modelo Especial is offering fans a prize that every soccer fan dreams about,” said Dempsey, U.S. Men’s National Team forward and Fulham’s top scorer in the English Premier League. “Having played on pitches all over the world, I know first-hand how exciting it will be to experience a trip like this.”
Shoppers can scan a unique QR code from Modelo Especial displays to unlock exclusive Sports Illustrated content about the top 11 soccer plays in the world at www.SI.com/Shootout.
“Modelo Especial’s VIP Soccer Sweepstakes combines a world-class beer with a world-class sport,” said Jim Sabia, chief marketing officer of Crown Imports. “We are thrilled to offer Modelo Especial drinkers this unique opportunity as part of the brand’s first ever national promotion.”
Residents of California can earn the unique shot at becoming the official Modelo Especial Futbol blogger, who will win a trip to Europe to interview Dempsey, attend one of the English Premier League matches and blog about the experience on the Sports Illustrated website.
