According to PR Newswire, MGD 64 is furthering its reputation as a category innovator with the creation of the first-ever flavored super low-calorie beer. The limited edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade, launches nationally beginning May 1. The special brew will be available only until Labor Day.
The MGD 64 national launch will be supported with television, radio, digital, and out-of-home advertising targeting light beer drinkers looking for a twist on their summertime beer occasions. Available in 6-media pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country this summer.
“With the growing interest in flavored beers, we wanted to provide light beer drinkers the opportunity to enjoy the beer they love—with a refreshing lemonade twist for the summer,” said Tim Carter, MGD 64 marketing manager at MillerCoors. “Whether it’s at the bar with friends, after a round of golf or during a backyard barbeque, an MGD 64 Lemonade served with a fresh lemon slice pairs perfectly with every summer occasion.”
MGD 64 Lemonade is 64 calories and has 2.4 grams of carbohydrates per 12 ounces. For more information, visit www.mgd64.com.
