According to Slash Food, Indulge Wines, headquartered in Buellton, California, has recently rolled out two 1.5 L wines packaged in an “Astrapouch.” They have a 2009 Sauvignon Blanc, North Coast; and a 2009 Pinot Noir, Central Coast. Currently they are only available in California, but by summertime, wine-drinkers nationwide will be able to purchase the portable pouches. Each pouch is the equivalent of two 750 mL wine bottles.
Winemaker Alan Philips has made this product both eco-friendly and good for wine drinking on-the-go. A cut-out handle on the Indulge Wines’ pouch allows you to grab-and-go, whether you’re headed to the local park or into the backyard to sip with dinner.
The wine is eco-friendly for many reasons: it’s drinkable up to 30 days after opening, meaning it won’t go to waste, and fewer fossil fuels are needed to transport the wine than if it were inside a glass bottle. Two percent of the product is its weight, the remaining 98% is the wine. Unlike boxed wines, which are essentially a bag inside a box, there is no cardboard or paperboard needed to package the wine.
