The creation of the CIROC illuminated LED Mass Display began when Justin Zylick, Diageo’s Connecticut State Manager, had a vision of a unique display to reflect the cool sophistication of the incredibly successful Ciroc brand. Less than three months later, the prototype display, brought to life by GAP Promotion’s Brian Roy in collaboration with one of GAP’s key manufacturers, made its debut at the Wine and Spirits Wholesalers Association Annual Convention, where it attracted enormous attention.
The production display was recently rolled out in Connecticut where it has gotten a lot of attention. It is being featured at BevMax in Stamford in addition to a number of other retailers in the area. It is expected that the display could potentially be rolled out nationally over the next year. The display holds 32 bottles, all lit from underneath, and also accommodates an interchangeable plaque for new campaigns.
The GAP Promotions team prides itself on the ability to bring innovative client ideas to life. For Brian Roy, one of GAP’s client service managers for Diageo, the Ciroc fixture represents a particularly important piece of work. throughout its development, Brian had the opportunity to collaborate closely with Justin to fully understand his idea and how it related to the Ciroc brand identity.
At the conclusion of one of the installs of the display, the store owner stated that it was “probably one of the nicest displays I’ve ever seen to be honest.”
For more information contact Brian Roy at GAP Promotions in Gloucester MA at 888-88-GOGAP.
