A Bartending Web Community by Bacardi


According to PR Newswire, bartenders around the world are now able to elevate their skills through a new online bartender community, http://www.trueoriginals.com.

True Originals has been developed for bartenders to help them achieve the level of status they aspire to, by providing information on the latest trends, techniques, recipes and cocktail history. As a unique environment for users to learn from, contribute to and earn awards through a series of virtual badges, it will unite bartenders worldwide. Bartenders earn badges in order to work their way to becoming a ‘True Original’ bartender with a variety of career-related activities such as recruiting colleagues for a ‘Recruiter’ badge, commenting on 20 or more entries for a ‘Commentator’ badge, or by gaining 50+ followers and earning the ‘Thought Leader’ badge. Bartenders can also win the ‘Mix Master’ badge by winning the weekly MixMaster challenge.

The site will include content such as cocktail-making demonstrations, and advice and career inspiration. Registered members can contribute by uploading their own content. The site will fully integrate with Facebook and Twitter.

“Over the years we’ve seen a real thirst for knowledge from the bartending family all over the world, which is why we’re launching http://www.trueoriginals.com this True Originals online community,” said Christian Woolfenden, Bacardi Global Brand Director. “We want to inspire them through engaging content and help them acquire new skills to reach their career goals. Whatever a bartender’s level, from the world’s best bartender to those aspiring to reach the top of their game, he or she can find useful information and inspiration on the site.”

Bacardi has released a series of videos about ‘True Original’ bartenders that showcased cocktail-making skills from the world’s best bartenders. They were created to celebrate the unique skills that bartenders at the top of their game possess and to start debate in the industry about what being ‘the best’ even means. Each video is available at http://www.trueoriginals.com.