According to PR Newswire, 3 Amigos Tequila has joined Talladega Superspeedway as the title sponsor for the upcoming ARCA Racing Series presented by Menards race on Friday, April 15th. The 3 Amigos 250 is the first race of the 2011 season at Talladega Superspeedway with a scheduled start of 4:00pm.
“We are proud to welcome 3 Amigos to the ‘DEGA family of race sponsors,” said Talladega Superspeedway Chairman Grant Lynch. “3 Amigos is all about quality and so are we. The best racing in NASCAR and the best tequila on the market just go hand in hand.”
Qualifying for the NASCAR Nationwide Series, followed by the 3 Amigos 250 ARCA Racing Series presented by Menards race is set for Friday, April 15th. On Saturday, April 16th, fans will see qualifying for the NASCAR Sprint Cup Series, followed by the Aaron’s 312 NASCAR Nationwide Series race.
“After sponsoring two successful Sprint Cup weekends at Phoenix and last month’s Auto Club Speedway in Fontana, 3 Amigos Tequila is very excited to announce our newest partnership with Talladega Superspeedway,” said J. Smoke Wallin, Chairman and CEO of Pelican Brands and The Paddington Corporation-the global brand manager for 3 Amigos. “The 3 Amigos 250 is the perfect way for us to introduce the great NASCAR fans to our amazing 3 Amigos Tequila.”
