2011 Infinium Uncorked For the Holidays


According to PRNewswire, Infinium, the limited-edition champagne-like collaboration brew between Samuel Adams and Germany’s Weihenstephan Brewery, hits shelves just in time for the 2011 holiday season. The brewers have spent years perfecting this new beer style that unites 1,000 years of combined knowledge and innovation between the two breweries. Initially launched in 2010, Infinium is the first completely new beer style created in more than 100 years to adhere to the rigorous standards of the German Reinheitsgebot purity law—stating that all beer must be brewed using four ingredients: malt, hops, water and yeast.

The brewers are mixing up this year’s batch, offering beer lovers an unexpected element to the Infinium toasting experience. Samuel Adams tapped mixologist Jill Schulster of New York City restaurant JoeDoe to create three Infinium cocktail recipes—the Mr. Adams, Into the Woods, and Winter Rush—each infused with seasonal ingredients that pair perfectly with Infinium.

Unlike other beer, Infinium is light and dry, yet complex with effervescence. The beer pours out a deep golden color with fine bubbles, and its acidity creates a dry tartness that is balanced with a smooth malt body. The brewers enhanced Infinium this year by dry hopping with fresh Hallertau Mittelfrueh hops late in the brewing process, imparting a fresh yet delicate citrusy hop character. Infinium’s fruity, elegant aroma makes the brew an ideal mixer with seasonal flavors like apple cider.

“We’ve spent years perfecting the recipe for Infinium. Combining revered German brewing traditions with American innovation, we rewrote the beer world’s rules,” said Jim Koch, Samuel Adams founder and brewer. “This beer is unlike anything else we’ve brewed so we thought, ‘Why not take the experiment one step further and develop beer cocktails to play off the flavors and enhance the experience for our drinkers?’ We found that the quality ingredients we use in our beer translate well, and the cocktails actually showcase Infinium’s flavors in a new and unexpected way.”

The brew is certain to make a palate-pleasing holiday gift for food and beer connoisseurs, and its light, sparkling character makes Infinium the ideal beverage for a celebratory holiday toast. Available at select locations worldwide, Infinium hits shelves in late November for a suggested retail price of $19.99 a bottle. It is packaged in 750mL cork-finished bottles and contains 10.3 percent alcohol by volume.

For more information on Infinium, visit www.samueladams.com/Infinium.