2 GINGERS® IRISH WHISKEY ANNOUNCES U.S. EXPANSION

Fastest Growing Irish Whiskey in the U.S.* Expands Availability to Nine New Markets in 2013

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2 GINGERS® Irish Whiskey – the newest member of the award-winning Irish whiskey portfolio from the Kilbeggan Distilling Co.™ – announces its expansion into nine new states in 2013.

The whiskey is the delicious product of a good idea dreamed up by Kieran Folliard, a native Irishman and former owner of one of the top-selling Irish whiskey bars in the U.S. With his passion and expertise in the category, Folliard has helped 2 GINGERS® quickly become the fastest growing Irish whiskey in the U.S.* since its launch in January 2012.

Beam Inc. (NYSE:BEAM) acquired 2 GINGERS® in December 2012 and since that time has quickly expanded distribution.  Currently available in Iowa, Illinois, Nebraska, New York, North Carolina, North Dakota, Massachusetts, Minnesota, South Dakota and Wisconsin, 2 GINGERS® will now also be available in Indiana, Louisiana, Michigan, New Hampshire, New Jersey, Oregon, Pennsylvania, Texas and Washington in 2013.

“The response fans have had to 2 GINGERS® thus far is remarkable, and I’m thrilled to bring this great-tasting whiskey to new markets,” said Folliard, Chief Operating Officer of 2 GINGERS® and Chief Brand Ambassador for the Kilbeggan Distilling Co.™ in the U.S. “The brand is dedicated to those who, like me, choose to actively pursue their passions, and I hope the spirit of our whiskey will inspire consumers across the country to follow their own.”

To spread the word about 2 GINGERS® in each of its key markets, Beam has enlisted nine recent Irish college graduates to act as brand ambassadors. Each ambassador was selected through the IBEC Export Orientation Programme (EOP) and attended an intensive 10-day induction course at the Kilbeggan Institute of Irish Whiskey Excellence at the Kilbeggan Distillery in Co. Westmeath.  Having worked with the distilling team on every aspect of whiskey production from distillation to maturation, each ambassador will help raise awareness of Irish whiskey in their market.

2 GINGERS® is a smooth, malty and slightly sweet premium, blended Irish whiskey. Distilled with mixability in mind, the brand created and trademarked two balanced and simple cocktails, the BIG GINGER® and SKINNY GINGER®. Genderless and appropriate for all seasons, these cocktails combine the refreshing bite of ginger ale with the caramel, vanilla and citrus undertones of 2 GINGERS®, creating the perfect recipe for spirits lovers who may not yet consider themselves whiskey drinkers.