According to PRNewswire, 1800 Tequila has announced the launch of a new $18 million television advertising campaign this month airing across various cable networks. The ads will feature Sopranos star Michael Imperioli and will serve as an evolution of their highly successful previous advertising campaign, which identified 1800 Tequila as the fiercest competitor in the highly competitive tequila category.
A total of eight different spots created by New York agency Dead As We Know It will launch simultaneously on ESPN in May. Each spot will feature the Imperioli showing off his signature tough guy persona.
“The new campaign really sets 1800 Tequila apart from its competitors,” said a spokesperson at Proximo, the brand’s US importer. “In the last decade the premium tequila category has become pretentious and lost its bravado. 1800 Tequila is for a consumer that wants to drink the best without any of that conceit.”
“We’ve just had our best year in the brand’s history, but we’re not stopping there—we’re out to own the tequila category,” the spokesperson continued. “The new ads are just as edgy as our last round, but with a variety and humor you haven’t seen from us yet. They showcase the undeniably bold character of 1800 Tequila and its fans.”
