The Association of Bar and Lounge Establishments (TABLE) is partnering with Health Communications, Inc. (HCI) to showcase the importance of licensed beverage establishments across the country participating in Training for Intervention Procedures (TIPS). TABLE is the premier association for businesses focused on beverage service. The association provides a core of valuable resources for bar and restaurant success. HCI formed the TIPS Program to provide training on the responsible sale, service, and consumption of alcohol. TIPS empowers and equips servers of alcohol with the necessary skills to provide great customer service while promoting responsible consumption. Over the past 30 years, TIPS has certified over 3.5 million participants. TIPS has certified participants in all 50 states and over 40 different countries.
“I was TIPS certified as a server way back in the 1990’s and immediately recognized the value of the training,” explained Paul Garcia, President of TABLE. “There are other programs out there, but TIPS is the strongest global program and addresses all sides of responsible beverage service.”
TIPS trainers will be providing on-site training at the Beverage Business Expo, hosted by TABLE, this October in Washington D.C. “We have been searching for an association and an event that focuses primarily on providing establishments with the necessary tools to be successful. TABLE and the Beverage Business Expo does just that,” says Trevor Estelle, HCI’s Vice President.
The partnership will provide TABLE members, current and new, with free TIPS training as a member benefit each year. This benefit is especially useful for establishments located in more rural locations that may not have a TIPS trainer nearby. “Not only are we planning to include TIPS training as part of membership benefits of TABLE, we’re considering it a likely prerequisite to other areas of management training under development,” Garcia mentioned. “It’s so fundamental to operating a licensed beverage business, every single person benefits from it no matter what your role in the business—your customers too.”
TABLE and HCI will continue working together to see how they can further help beverage establishment owners in the success of their businesses. “We are excited about the many different directions this partnership will take us,” Estelle remarked.
Health Communications, Inc. (HCI) was founded in 1982 by Dr. Morris Chafetz, founding director of the National Institute on Alcohol Abuse and Alcoholism. HCI is a nationally recognized expert in the field of alcohol server training. Its flagship program, TIPS, was the first of its kind and continues to set industry standards for responsible alcohol service training. Numerous public officials and government agencies have recognized and endorsed TIPS training as lifesaving and critical to the progress made in reducing alcohol-related injuries and deaths. The eTIPS online program is currently available for On Premise, Off-Premise, Gaming, Concessions, and On Premise – Español.
To learn more about eTIPS, visit www.gettips.com/eTIPS.shtml.
The Association of Bar and Lounge Establishments (TABLE) serves as the premiere U.S. trade association for establishments serving licensed beverages, as well as venues with beverage service as the axis of their business model. TABLE supplies its members, establishment owners and vendors, with marketing tools, education on best practices and business skills, and is a platform for sharing information and resources within the industry. TABLE was founded to increase financial success among members, advance their business skills, and create a trusted resource where one is needed. To learn more visit www.tableonline.org.
