Vivino, the world’s most downloaded wine app and largest assembled online community of wine drinkers recently announced their Vivino 2017 Wine Style Award winners. The third annual awards recognize the best and most beloved wines from all around the globe, and are the only industry awards that are determined by millions of wine drinkers across all levels of expertise. This translates to millions of wine ratings and reviews, allowing Vivino to gain valuable insight on key trends in consumer consumption. This year’s winning wines were selected based on the ratings of Vivino’s 21 million users.
The Vivino 2017 Wine Style Awards name the top 10 highest-ranked wines across 147 wine-style categories, from Argentinian Malbec to Bordeaux Red to Californian Chardonnay, and everything in between. Less than one-percent of all wineries listed on Vivino receive this ranking. To be eligible, a wine from each wine-style category must have at least fifty ratings submitted through the Vivino community of over 21 million users over the past consecutive twelve months, from which we’ve selected the ten best-rated wines. This year’s winning wines were determined by Vivino’s community of 21 million users and the millions of wine ratings they’ve submitted over the past year. Visitors to the site can explore the 2017 Wine Style Award winners, check out varietals they are curious about and explore their favorite styles with informative insights and introductions provided for each wine style by acclaimed wine writer and author of the Wine Bible, Karen MacNeil.
“Vivino’s 2017 Wine Style Awards are one of our proudest achievements at Vivino and we congratulate all of this year’s winners for the contributions they have made to the wine industry,” said Vivino CEO and Founder, Heini Zachariassen. “The Vivino Wine Style Awards are the only industry awards that are determined from the opinions of an entire community of wine drinkers. It is also the largest industry awards with nearly 1,500 winning wines across 147 categories, this is a feat that cannot be achieved by any individual expert, but only by millions of wine drinkers combined,” Zachariassen added. All winners and rankings can be viewed online at vivino.com/awards. Follow the conversation at #VivinoWSAwards.
Vivino’s broad user data predicts some interesting trends for wine consumption in the forthcoming year, such as:
- Seven out of ten of all consumers are open to purchasing wine online, with close to 80% of all millennials utilizing the web. Also, the majority of consumers that have bought wine online are repeat customers. Half have purchased wine online six times or more in the past year.
- 67% of consumers purchase wine at grocery store chains; and a focus on education for these buyers and sales teams is crucial for 2017.
- Consumers are becoming more confident in their wine knowledge. Only one-third of consumers admit to feeling intimidated by discussing wine with someone who knew more than them.
- On-premise wine sales could be improved, with only 12% of consumers choosing it at restaurants and bars, as opposed to 56% in off-premise sales.