A modern classic returns and is once again generating strong buzz within the industry. After a brief hiatus, the Manhattan Cocktail Classic is back! From May 12-18, 2017, the consumer-centric, bartender-inspired celebration is expected to draw 10,000 attendees and feature 100 hand-selected spirits and consumer brands. Bar Business Magazine is also onboard as a trade sponsor, helping to celebrate its triumphant homecoming. Since its 2009 creation, the MCC has become an epicenter of the world spirits movement, as well as being home to an epicurean culture, nurturing leading chefs, top mixologists and many industry leaders. One could almost say that the Manhattan Cocktail Classic is New York City. In addition to hosting one-of-a-kind events, it also provides ample room for industry growth.
Businessman and leading spirits authority James Moreland is spearheading the 2017 reboot.“The Manhattan Cockttail Classic is an institution that’s been stirred for years and it’s now my intention to shake it,” he said. “Bar Business recognizes the far-reaching significance of the Classic, and we’re pleased to have them onboard as our first trade sponsor.
January will bring more sponsorship details, but for more info now, visit manhattancocktailclassic.com.
