SUMMER IN A BOTTLE: MIJA SANGRIA

Latitude Beverage Company, founders of 90+ Cellars, today announces its latest innovation, Mija Sangria (MEE-HA), a fresh and natural bottled sangria made with 100% real fruit juice for a true homemade taste. Crafted without artificial additives or preservatives, Mija Sangria is packed with antioxidants from the juice of popular super fruits including pomegranate, açaí and blood orange.

Drawing inspiration from the traditional handcrafted sangrias of Spain, Mija Sangria is made with premium dry red wine and all natural raw fruit juices. The result is a fruit-forward yet balanced sangria, with the pulp,aroma and flavor typically found in homemade sangria. Versatile enough to be enjoyed on its own, poured over ice and fresh fruit, or as a base for seasonal sangrias, Mija Sangria can also be used as a delicious year-round cocktail ingredient.

“We set out to create a superior craft sangria combining the fresh taste of being made at home with the convenience of a ready-to-drink bottle,” said Kevin Mehra, President and Founder of Latitude Beverage Company. “With the growing popularity of premium, ready-to-serve sangria, we saw an unmet need for a high-quality, natural alternative in this space. Mija Sangria fills that void and has redefined what quality bottled sangria can be.”

Mija Sangria will be available starting May 18th at retail locations in MA, NJ, NY, CT, IL, NH, D.C., MD, ME  and VT and online for direct shipping to 32 states across the U.S. With an MSRP of $10.99, Mija Sangria is 9.5% ABV and packaged in a convenient 750ml reusable flip top bottle. For additional information about Mija Sangria, visit www.MijaSangria.com and follow them on Facebook, Twitter and Instagram with the handle @MijaSangria.

Latitude Beverage Company was founded in 2007 when co-founders Kevin Mehra and Brett Vankoski saw an opportunity to fill a gap in the wine market for high-quality wines at better prices. Kevin and Brett created a unique business model that became the foundation for Latitude Beverage Company’s first brand, 90+ Cellars, a wine curator that provides affordable, quality wines for discerning drinkers, and later enabled them to expand their portfolio of outstanding wines with five additional labels — Iron Side Cellars, Magic Door Vineyards, Earthshaker Wines and Mija Sangria.