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New 360° Heineken Campaign Focuses on Heritage

Heineken® launched an integrated, global marketing campaign, There’s More Behind the Star, which invites LDA+ consumers to discover the authentic product stories that are...

Heineken Focuses on HIV/AIDS Prevention in Africa

At the Heineken HIV/AIDS symposium held in Amsterdam, Jean-Francois van Boxmeer, Chairman of the Executive Board/CEO Heineken N.V., announced that the Heineken Africa...