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Red Bull Inventor Dies in Thailand
Red Bull Inventor Dies in Thailand Chaleo Yoovidhya, the inventor and marketer for Red Bull Energy Drink, died in Thailand on March 17th. He was 89 years old.Read More
Inventor of Red Bull Dies at 89
According to The New York Times, Chaleo Yoovidhya of Thailand, the creator of Red Bull, died on Saturday in Bangkok. His death was reported by the state broadcaster MCOT, which cited the Thai...
Glenfiddich Breaks World Record at Auction
An extremely rare bottle of Glenfiddich, the world's most awarded Single Malt Scotch Whisky, sold at auction on March 15th, 2012 for a record-breaking $94,000, in celebration of its 125th anniversary. The bottle...
Campari Wants Your Best Aperitivo!
Campari Wants Your Best Aperitivo! Campari and the United States Bartenders' Guild have teamed up to launch the first ever "Best Aperitivo" cocktail competition. USBG members can enter their recipes and compete...
Campari Announces First-Ever Cocktail Competition with USBG
Campari, the legendary one-of-a-kind red spirit, has announced the first-ever Campari "Best Aperitivo" Cocktail Competition in conjunction with the U.S. Bartenders' Guild. The official competition will seek out the best drinks made with...
And The Chairman’s Trophy Goes To…
And The Chairman's Trophy Goes To...
The Ultimate Spirits Challenge had another outstanding year with over 650 spirits entered into the competition. Judges spent several days judging every spirit entered, and have awarded the favorites...
Ultimate Spirits Challenge Winners Announced
The annual Ultimate Spirits Challenge was held at Astor Center in New York City on March 5-9, 2012. Ultimate Beverage Challenge LLC, the sponsoring company, proudly announces the top spirits in more than...
Winner of the Roar-E-Oke Challenge Chosen!
Winner of Roar-E-Oke Challenge Chosen! Roaring Lion has chosen the winner of their second Lion's Challenge, Roar-E-Oke. Want to see the winner's video? Check it out here.Read More
Roaring Lion Chooses Winner of ROAR-E-OKE Contest
Roaring Lion has just finished their second Lion's Challenge contest, "ROAR-E-OKE," which ran from February 1, 2012 to March 7, 2012. Contestants were encouraged to record a short video of themselves (or a...
Speed Rack Is Vegas Bound
Speed Rack Is Vegas Bound Speed Rack is en route to Las Vegas on March 11th to showcase 16 of the best female bartenders in Vegas, and crown one of them Miss...
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