Pernod Ricard USA, a leading producer of premium spirits and wines, announces its holiday 2014 value added pack (VAP) line up designed to help retailers decorate their stores and drive incremental sales during the year’s most crucial selling season. This year, Pernod Ricard USA is providing retailers with a range of premium, festive and convenient holiday gift giving options to offer their customers during the holiday season when entertaining and gift giving reach their peak.
Following are the 2014 retail holiday value-added packs for Pernod Ricard USA core spirit brands:
ABSOLUT® VODKA, the world’s most iconic vodka, is honoring America’s most iconic pop artist with a limited edition bottle designed with WARHOL artwork. The distinct package is available as a bottle only or decorated bottle with Warhol gift box. It is available in 750ml and 1L sizes of ABSOLUT ORIGINAL 80 proof (1.75L also available in select markets) and offers consumers a versatile and creative gift for their holiday celebration.
JAMESON® Irish Whiskey is bringing back its popular Jameson Gift Tin containing a 750ml of Jameson Irish Whiskey. This classic tin is the perfect gift selection for holiday shoppers looking to present family and friends with the ultimate gift – Jameson Irish whiskey.
The Glenlivet®, the single malt that started it all, presents two special VAPs this holiday season: the classic 750ml of The Glenlivet 12 Year Old packaged with two branded single malt glasses, and a 750ml of The Glenlivet 12 Year Old packaged with 50MLs of The Glenlivet 15 Year Old & 18 Year Old single malts.
Chivas Regal® Scotch Whisky is offering three stylish value-added packages, making it easy for consumers to share the rich, smooth and generous taste of Chivas® 12 or 18 Year Old with friends and family. Chivas gift packs include: a handsome Chivas 12 Year Old 750ml Made for Bremont Gift Tin, a Chivas 18 Year Old 750ml Gift Tin, and a Chivas 12 Year Old pack, available in both English and Hispanic versions, that includes a 750ml with two branded rocks glasses. The Hispanic version features a likeness of the Chivas sponsored band, Mana, on the gift box.
This year, Kahlúa®, the world’s best-selling rum and coffee liqueur, is offering two options for a delightful White Russian gift pack. One pack includes a 750 ml bottle of Kahlúa, a glass tumbler and 50ml bottle of ABSOLUT. The second pack includes a 750 ml bottle of Kahlúa with two glass tumblers.
Beefeater® is offering a British-themed gift pack including a 1.75L of Beefeater and a special pourer/stopper to help consumers ease the pouring process.
Martell® Cognac is offering an attractive VSOP gift pack this holiday season, complete with two branded Cognac snifters, allowing consumers to make the ultimate statement with their gift-giving selection.
Finally, Perrier-Jouët is partnering with internationally renowned Brazilian artist Vik Muniz to present a limited edition of Belle Epoque Rosé, a unique and innovative interpretation of the iconic Belle Epoque bottle, housed in a beautifully designed deluxe gift box.
