Inspired by its line of popular bottled cocktails, OM Spirits is rolling out a line of liqueurs that have been carefully crafted for the on-premise trade by celebrated mixology consultant, Natalie Bovis. Organic Mixology is poured at a select number of top bars and luxury hotels in key markets across the country – Los Angeles, Las Vegas, and South Florida, with a New York launch coming this spring. Advisors
These fine, organic liqueurs are made in Michigan and utilize a sugar cane vodka base. The blends include Coconut Lychee, Dark Chocolate Sea Salt, Cranberry Blood Orange, and Meyer Lemon Ginger with another flavor currently in development.
“By launching this line of liqueurs, we aim to provide bar professionals and home-entertaining enthusiasts the ability to create innovative, high quality cocktails, using unique flavor profiles that can be tricky to make from scratch, with regard to consistency and shelf stability,” says OM Spirits co-founder Natalie Bovis, the cocktail book author, spirits educator and internationally-recognized mixologist, also known as The Liquid Muse.
“The on premise world is ripe for the introduction of a new classic liqueur” says CEO Jason Monkarsh, and the team at OM, a group of seasoned behind the scene liquor marketers, has set out to position OM to be in the well at some of the most upscale accounts in the country. “We’re seeing a movement in the industry toward wanting to still be able to create interesting cocktails, without your staff needing to mix 15 different ingredients in order to do so” Mr. Monkarsh added. OM is perfectly positioned to fill this gap at 30 proof, with organic agave already blended in, and each sku containing a carefully crafted mix of two complementary flavors.
At Mon Ami Gabi at the Paris Hotel (one of the busiest bars on the Las Vegas Strip) Organic Mixology is featured in a refreshing cocktail called Le Fleur, which uses OM’s Meyer Lemon Ginger, Bacardi Limon, St. Germain, and a splash of soda water. Kicking off its Las Vegas launch with the Rare Liquid Assets team at Southern Wine and Spirits, OM has gained impressive traction and is being sold at Whole Foods, Mon Ami Gabi, Palms, and has a number of key luxury accounts that will be incorporating OM in their summer poolside programs that can’t be disclosed yet. OM will be offered as an ingredient in all wedding toast champagne cocktails at a major five-star Las Vegas strip property. (To be announced in a separate press release.) OM also enhances flavor in 2 cocktails at the Four Seasons Hotel in Westlake Village, California and is served at Terranea Resort and Intercontinental Hotels in Los Angeles, as well as The Breakers in Palm Beach, FL.
OM refrains from adding preservatives and artificial flavors or colors to its liqueurs. Additionally, its packaging is extremely eco-friendly, from its reduced-glass bottle, to the labels printed at a carbon neutral facility, with 75% post-consumer recycled content shipping cases and a tree planted for every bottle sold through its partnership with Trees For the Future. OM is truly Mixology with a Mission!
Meyer Lemon & Ginger has a soft lemon flavor with minimal tartness and a kiss of ginger spice, lending itself to “play well” with brown spirits. Coconut & Lychee is delicate on the palate and offers a light coconut aroma and flavor, with a hint of lime, and a soft floral sweetness from the lychee, making it a no-brainer cocktail ingredient when mixed with rum. Dark Chocolate & Sea Salt is a non-creamy, lighter twist on the classic dessert cordials, and surprising perfection with tequila or mezcal. While Cranberry Blood Orange offers a tart cranberry burst, with back notes of blood orange making it the obvious choice in champagne cocktails, such as a Mimosa or fun twist on a French 75.
Experience recipes, earth-friendly party tips, and all things mixology at http://omspirits.com
