From hundreds of bartenders to a lucky few, the results are in, and Hard Rock’s most talented bartenders from around the world are one step closer to becoming the company’s 2014 Global BARocker Champion. On Monday, January 19, Hard Rock International will host the final round of the bartending showdown as part of its annual Global Conference at the Hard Rock Hotel Riviera Maya. Following several qualifying battle rounds against Hard Rock’s finest mixologists, and a preliminary elimination round consisting of pour tests, speed drills, recipe knowledge and working flair, eight bartenders will move on to the ultimate live face-off and vie for the chance to win an all-expenses paid trip for two to one of Hard Rock’s luxury resort properties and have their original drink featured on Hard Rock’s award-winning beverage menu for a limited time.
“Mixology is a craft, and Hard Rock’s high-quality beverage menu wouldn’t be what it is today without our incredible bartenders bringing the drink creations to life at each cafe,” said Cindy Busi, Worldwide Director of Beverage for Hard Rock International. “Hard Rock’s annual BARocker competition is the perfect way for us to showcase our larger-than-life bartenders from cafe locations around the world and ensure that guests are experiencing Hard Rock’s top-notch service that our employees bring to the bar.”  
Bartenders from Atlanta, Philadelphia, Seattle, Las Vegas, Manchester, Florence, Madrid, Bangkok, Tokyo, Dubai, Tenerife, Lima and Punta Cana will represent Hard Rock in the final phases of the competition taking place on Sunday, January 18, and Monday, January 19, 2015, in Riviera Maya, Mexico. During the preliminary elimination round, 13 contestants will be evaluated on several key components including recipe knowledge, pour testing, accuracy, speed and flair. The top eight scores from the qualifying round will advance to the showmanship round, which will be judged by a panel of industry experts including Philip Raimondo, National Accounts Manager for Beam Suntory; Dean Serneels and Doug Clarke of American Beverage Marketers; Brian Loukmas, Master Mixologist from Bacardi; and Tony Garcia, Director of Research and Development for Patrick Henry Creative Promotions.
Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir, collectible glassware. In 2014, Hard Rock rolled out a new and improved beverage menu to put itself at the forefront of drink innovation, capitalize on industry trends and introduce new drink serving vessels and techniques to its guests. Hard Rock remixed its drink lineup and developed more than 150 drinks in key areas, including tiki, coffee, dessert, mojitos, margaritas, lemonades, multi liquor teas and more.
For more information, visit www.hardrock.com.
What: Hard Rock’s Top Bartenders Compete in Worldwide BARocker Finals
When: Monday, January 19, 2015
Where: Hard Rock Hotel Riviera Maya
Interview Opp: Hard Rock’s bartenders competing for the title of Global BarRocker Champion of 2014
Cindy Busi, Worldwide Director of Beverage for Hard Rock International                                               
Brian Loukmas, Master Mixologist from Bacardi
With a total of 197 venues in 62 countries, including 151 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.