One of the hottest new products in the alcoholic beverage industry – ZMIX™, the world’s first concentrated cocktail mixer with zero calories and all natural flavors – is creating a “buzz” among consumers with its Purple Hooter, Lemon Drop and Cosmo flavor offerings.
Voted the #1 “New Product of the Year” by Beverage Industry® for 2014, ZMIX is a super-concentrated liquid contained in a compact, portable bottle that has been carefully formulated to enhance the flavor of an alcoholic drink with just one drop, making it the first of its kind in the industry.
The product was originally developed and launched by four Knoxville Catholic High School graduates and lifelong friends in East Tennessee last year, but has recently taken off in terms of retail distribution and consumer demand.
“We’re excited about the positive trends we’re seeing in consumer adoption of the product,” said Tom Namey, Director of Marketing. “ZMIX is the perfect fit for those looking for a guilt-free alcohol indulgence. We’re looking forward to revolutionizing the way people create their classic drinks forever.”
Each 1.6-ounce bottle of ZMIX makes approximately 24 cocktail servings, while most other mixers (1 Liter) currently on the market typically make eight. The product retails for $4.99 and is currently available in areas of Tennessee and Georgia with additional expansion happening now.
For more information or a map of locations, visit www.drinkZmix.com.
