The COVID-19 pandemic has changed the way our industry does business, but it may have one small silver lining for email marketers: conversion rates went up. Way up. Like 17% higher year-over-year in the early part of the pandemic.
Email marketing remains an effective way to gain new customers, and the walk-through marketing experts at Zenreach driving traffic to brick-and-mortar businesses have put together a short checklist on how to make the most of your email marketing efforts.
1. Offer a deal for signing up. Everyone loves a deal and incentivizing subscribers with a choice promotion is a smart bet.
2. Stay top of mind with a discount. If you’re going to be in their inbox anyway, might as well send them a discount and give them another reason to order or come in to your bar/restaurant.
3. Send them a birthday surprise. Remembering their special day with a free appetizer or drink when they order online is a nice way to remain in their good graces.
4. Manage your reputation. Take a moment to give your customers a chance to give their opinion. A few glowing reviews could lead to a solid increase in sales.