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Marketing & Promotion

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Branding Your Bar


When you think about branding, what comes to mind? Your company logo? The signage used throughout your bar or restaurant’s exterior? Or maybe the...
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Kitchen Innovations Awards Submissions Are Now Open!


Now in its 101st year and embarking on a new centennial, the 2020 National Restaurant Association Restaurant, Hotel-Motel Show®, the premier event to learn...
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Optimal Operations


It’s no secret that your bar’s most valuable assets are its people—both your staff and your customers. It’s important to keep customers satisfied, and...
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Review & Response


Responding to your online reviews is one of the only aspects of modern society when honesty is discouraged. Honesty is considered combative. Angry. Confrontational. No...