Phenomenal Spirits announces the release of RY3 Whiskey, the craft spirits company’s third ultra-premium spirit introduction in the US in 2020. RY3 is a distinct blend of 3 
extraordinary whiskeys, 3 carefully handpicked mash-bills, and 3 distinctive aged statements, that are meticulously blended with artisanal distinction to create an unparalleled whiskey. The culmination of this exceptionally well-balanced whiskey is finished in vintage rum casks, resulting in a sipping experience of silky-smooth rye with layers of fruity and complex notes from the rum barrels.
Phenomenal Spirits Founder & CEO, Karthik Sudhir commented, “Craft whiskey consumers have truly embraced rye whiskey, America’s original iconic spirit. According to Distilled Spirits Council of US, between 2009 and 2019, rye volumes skyrocketed by 1,275%, growing to 1.2 million cases and continue their impressive surge, growing 15% in the past year[1]. With the resurgence of rye whiskey, product innovation has reached new heights, spurring consumer’s curiosity. We developed RY3 Whiskey with these curious consumers in mind. RY3 is one of a few Rye whiskies finished in rum casks, offering drinkers layers of intense flavor and complexity for a contemporary and exciting Rye drinking experience.”
Phenomenal Spirits is on a steadfast mission to create exceptionally high-quality brands that fill untapped opportunities in the spirits category. To help guide this mission, Sudhir is partnering with Matt Witzig, Master Distiller and Co-founder of Joseph Magnus Bourbon. An icon in spirits distillation, Witzig is working in concert with Sudhir and his team to build a portfolio of unparalleled brands for the curious spirits consumer and aficionado alike. Since August 2020, the Phenomenal team has launched Ron Izalco 10 Year and Ron Izalco 15 Year Cask Strength Rums and now, RY3 Whiskey. The duo is looking ahead to their next ambitious venture, a Private Release/Cask Strength Whiskey Program, which debuts in December 2020 with more planned in 2021.
Phenomenal Spirits operates its own blending facility in Virginia Beach, VA to achieve scale and operational efficiency. The company is fully functional, allowing the team to control quality and consistency along with all aspects of product development. Sudhir added, “We are thrilled with US consumer’s embrace of our rums in the short time since they debuted earlier this year. With Matt on board, we are very excited to introduce a range of daring new products beginning with RY3 Whiskey, a true gem in the rye category.”
RY3 Whiskey sells for a suggested retail price of $54.99/750ml and is available in Washington DC, Maryland, and Delaware through Lanterna Distributors, in Mississippi and Alabama through Mad Vines and Spirits, and nationally through Curiada’s E-Commerce platform. The company plans to launch in Connecticut, Tennessee, Rhode Island and Massachusetts in the early part of 2021.
[1] Distilled Spirits Council of the United States, Feb. 2020
