It looks like all the wicked smart people at Harvard realized that American consumers are loving their wine more and more with each passing day, as the school has quietly become one of the leading investors and vineyard land-grabbers in the California grape-growing scene.
According to a recent report in BusinessInsider.com, “Brodiaea Inc, wholly owned by the secretive $36 billion Harvard endowment fund, has spent more than $60 million to purchase about 10,000 acres [of vineyards] in Santa Barbara and San Luis Obispo counties since 2012, making it one of the top 20 growers in Paso Robles.”
Read more: HARVARD WINE BUYS
And for latest report on some of the innovative wine products on the market today, check out this feature article from Bar Business Magazine’s January 2015 digital issue: http://issuu.com/barbusinessmagazine/docs/january_2015_bar_business/14
