For more than four centuries, the Duboeuf family has been producing wine. Georges Duboeuf founded his own company in 1964 — selecting, bottling and selling fine French wines from the Beaujolais and Mâconnais regions of Burgundy and, in the process, became world-famous.

In an effort to continue to grow and expand their business in the United States, Les Vins Georges Duboeuf has entered into an agreement with fine wine import, marketing and sales company Quintessential to exclusively represent the Georges Duboeuf-branded wines.

According to Georges Duboeuf, who started to ship his wines in 1981, “In looking to the future, we feel this is the right time to make changes in order to re-introduce our Villages, Cru, Domaine and Chateau wines to the trade and to consumers that we believe will greatly appreciate them.”

Georges and Franck are entrusting their beloved family enterprise, which was recognized by Drinks International as one of the “Ten Most Admired Wine Brands” in the world, toanother family owned-and-operated company. Based in Napa, California, Quintessential has found great success navigating both traditional and new sales and marketing avenues for its roster of family-owned producers from all over the world.

Over the past few years, a number of the labels Quintessential represents have appeared regularly on various wine trade publications’ “hot wines” lists that chart sustained sales growth, and are “on the rise” in Nielsen and other wine sales trackers. It is this energy and ‘creative thinking’ that has attracted the father and son currently overseeing Les Vins Georges Duboeuf.

Dennis Kreps, who owns Quintessential with his father Stephen D. Kreps, says “Les Vins Georges Duboeuf is a very welcome addition to our portfolio of family owned-and-operated wineries.

The timing couldn’t be better for the well-priced Duboeuf ‘Flower Label’ series or for the wines Duboeuf proudly represents from some of the finest Beaujolais Domaines and Chateau properties.”

He is confident that “they are waiting to be ‘discovered’ by younger wine consumers, some of who may not recognize the Duboeuf name but will greatly appreciate their history and heritage, be eager for the stories the growers and winemakers with Duboeuf have to tell, and enjoy the fresh, fruit-forward style of their high-quality wines.”

Beginning January 1, 2016, Quintessential will import Le Vins Georges Duboeuf’s Cru-Beaujolais, Domaine and Chateau wines from such prestigious growing areas as Morgon, Moulin-A-Vent, Fleurie, Julienas, Brouilly, and PouillyFuisse, among others, as well as thevalue-priced Beaujolais-Villages, Macon-Villages and Beaujolais Nouveau wines, with suggested retail prices between $10 and $40.

For additional information, go to Quintessential at www.quinessentialwines.com.