Brancott Estate has teamed up with seven-time Grammy Award winning country group Lady Antebellum as the official wine of their headlining Wheels Up 2015 Tour. To celebrate the partnership, Brancott Estate has launched an online sweepstakes, offering consumers the chance to win a VIP experience at one of eight shows on Lady Antebellum’s upcoming world tour. The grand prize package also includes access to a pre-concert acoustic performance, meet and greet with the band and top-tier concert tickets.
“Brancott Estate’s lively wines and Lady Antebellum’s energetic tunes proved to be a winning pair last year,” says Jo Adamo, Vice President of Marketing, Wines & Champagnes at Pernod Ricard USA. “We’ve been great partners and are grateful for the opportunity to be a part of this year’s tour.”
“We’ve been fortunate enough to tour so many amazing places across the world, and New Zealand has always been a place that left a mark on us,” said Lady A’s Hillary Scott. “So, we’re excited to be bringing a little bit of it out on the road with us thanks to Brancott Estate and are looking forward to enjoying those summer nights!”
Brancott Estate will activate in select cities on Lady Antebellum’s tour route with in-store promotions, localized contests and sweepstakes. Fans will also have the chance to win a VIP concert experience by entering Brancott Estate’s online contest. The contest began on April 1 and will run until August 15. To learn more details and receive entry information, please visit www.winwithbrancottestate.com or visit Brancott Estate’s Facebook page www.facebook.com/brancottestate.