Beso Del Sol Sangria, the first super premium authentic sangria brand that has taken the beverage industry by storm, is continuing to make waves in the business by aligning with top distributors, entering the convenience market with new 500ML Tetra Pak, and expanding availability at renowned mega-resorts and MLB stadiums across the country.
Effective May 1, Beso Del Sol will be distributed through Breakthru Beverage Group in the Illinois, Wisconsin, and Minnesota markets. Formed in January 2016 following the merge or Charmer Sunbelt and Wirtz Beverage, Breakthru Beverage is a family-owned company with operations and affiliates spanning 19 markets nationwide. The company’s portfolio contains some of the world’s most celebrated wine, spirit and beer brands.
“We are very excited about the new partnership with one of the largest and most established wholesale distributors in the United States,” says Bradd Levitan, the CEO of Beso Del Sol. “Working with a powerhouse distributor, like Breakthru, ensures that Beso Del Sol will be readily available in the key markets like Illinois, Minnesota and Wisconsin. This year on and off premise sales have skyrocketed, and this is only the beginning.”
Beso Del Sol’s expansion efforts have not gone unnoticed. At the WSWA convention on April 18, Beso Del Sol received the Growth Brand Award for the second year in a row. The company took home the award in 2015, due to surpassing the minimum case qualification. In 2016, Beso Del Sol exceeded the original case qualification by 143%.
The expansion continues as Beso Del Sol introduces 500mL Tetra Pak cartons in select 7-Eleven convenience stores throughout Florida, Southern California, Texas, and Virginia markets. Priced at $4.99 and available in both red and white varietals, the grab-and-go Tetra Paks make it easier than ever to enjoy quality sangria with the convenience of a portable, re-sealable carton.
Additionally, Beso Del Sol is proud to announce that it will be available at 12 iconic resorts on the Las Vegas strip. Caesar’s Palace, The Venetian, and the Tropicana will be offering Beso Del Sol on all pool bar menus and serving the sangria both by the glass and pitcher. MLB ballpark concession stands have also jumped on the Beso wagon. The sangria will now be available to enjoy at several new ballparks for the 2016 baseball season, including Comerica Park, home of the Detroit Tigers, and Wrigley Field, home of the Chicago Cubs.