LiveWire Cocktail Co. Releases Canned Cocktail with Erin Hayes, Rocket Queen

LiveWire Cocktail Co. is pleased to announce the release of the first canned cocktail with Erin Hayes, former bar manager of Chicago’s famed tropical bar Lost Lake. Named
Rocket Queen after Erin’s favorite Guns N’ Roses song, the rum-based drink is a bright and juicy mix of Magdalena Rum®, absinthe, pomello, cinnamon, and pandan. The cans will be available in CA, NY, NJ, TX, and online for shipping to 46 states (SRP 19.99/4pk).

Rum and tropical drinks are too often expected to be overly sweet and juicy,” says Erin, currently Partner and Director of Sales & Trade Advocacy for Portland, OR-based Westward
Whiskey. “Rocket Queen turns that notion on its head with the balance of citrus, spice and complexity. I’m excited to convert people who might typically go for classics like a Moscow Mule or a Paloma into rum fans with this cocktail!”Rocket Queen canned cocktail

Created in Los Angeles and produced in Ventura, CA, LiveWire Cocktail Co. was founded in September 2019 by renowned LA bartender Aaron Polsky, who lives and breathes rock ‘n’ roll and the art of drink making. He works with the world’s best bartenders to create exceptional canned cocktails using the best ingredients. Prior releases include Polsky’s own
Heartbreaker and Golden God, and Honeydew Collins by Harvard and Stone’s Joey Bernardo.

Rocket Queen is the first rum drink in LiveWire’s canned lineup, and features Magdalena Rum®, produced in Guatemala in partnership with Westward Whiskey Distillery in Portland, OR. It’s a riff on a Jet Pilot, one of Erin’s favorite drinks within the tropical drink cannon. Erin’s affinity for tropical drinks grew during her five years helming the bar at Three Dots and a Dash and then Lost Lake, Shelby Allison and Paul McGee’s internationally acclaimed bars. It was the beginning of a hugely rewarding working relationship and personal friendship that continues to this day. In fact, Erin co-wrote the menus at Lost Lake through 2019, including the year the bar won “Best American Cocktail Bar” from Tales of the Cocktail (2018).

The tropical theme is also woven into Rocket Queen’s can art, a freaky, goth aesthetic that has been Erin’s omnipresent style trait for a while now. Chicago artist Corinne Halbert’s creepy-cool art empowers women, sex, and body positivity. “My love for the macabre drew me to Corinne’s art the first time I saw it,” says Erin. “I am a goth girl at heart, after all. Her creepy, horror-driven, sex-positive, femme-forward work is among my favorite of contemporary artists. It’s dark but also super fun!”