Cruzan Rum’s “Don’t Hurry” Campaign Arrives

Cruzan Rum is excited to announce the latest installment of its popular “Don’t Hurry” campaign! In 2015, the campaign aims to highlight those making a point to live the Don’t Hurry each and every day.

Rolling out throughout 2015, the Don’t Hurry campaign is comprised of six 15-second videos which will debut on digital, online, and social platforms, as well as feature retail extensions.

To view the Don’t Hurry campaign videos, visit: www.CruzanRum.com/the-dont-hurry/

As you’ll see, rather than looking for an escape to slow down, this year’s campaign inspires rum fans to incorporate the Don’t Hurry into their daily lives by living in the moment with friends.

Cruzan Rum is synonymous with the spirit of St. Croix  and island life, whose unpretentious and authentic lifestyle proves that life – like this award-winning rum – is more enjoyable when you embrace “The Don’t Hurry” and sit back, relax and take things one sip at a time.