Riding a wave of recent successes that includes widespread consumer adoption and an excellent showing at The 50 Best Imported Vodkas Competition, small-batch Icelandic Reyka Vodka is bringing its brand offering to the new level, rolling out a brand new packaging design and a cutting edge marketing strategy, supported by lifestyle partnerships and a dedicated online presence.

This summer, Reyka Vodka will begin re-building its brand by mounting a campaign of activities designed to bring the unique creative spirit of Iceland to micro-targeted localized audiences in Brooklyn (New York), the Mission (San Francisco), Wicker Park (Chicago) and Boston. The campaign will bring consumers in touch with Reyka in a variety of ways, including high-impact, micro-targeted sampling events (developed by Chicago’s Aspen Marketing Services), and a new interactive digital platform – all activities will feature exclusive musical content from Icelandic rock band Jeff Who?, as well as custom photography by Icelandic artist Ari Magg. The campaign is geared towards showcasing the newly-imagined bottle design, conceived by visionary British design house Here Design, the new packaging takes the existing branding to a new level by making it sleek and simple, yet still as unique as the land that inspires it.

In addition to the new bottle and campaign, Reyka has rolled out a new digital strategy, including a revived website , featuring recipes, hosting ideas and valued added music downloads, and well as revamped presences on Facebook and Twitter, designed to build a creative community around the brand.

“We are thrilled to be sharing this new image for Reyka,” said Jennifer Logan, Senior Brand Manager for Reyka Vodka. “Reyka Vodka is as unique as the land that inspires it, and with this new packaging and groundbreaking campaign, we hope to be able to share some of that unique spirit with people across America.”

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