Bar Business News

Alacran Tequila releases their new product Alacran XA, an extra añejo tequila to the marketplace. The Alacran Tequila company is known for their portfolio of innovative, super-premium mezcal and tequila products that have extraordinary brand design but also award-winning taste. Their new product continues the heritage, craftsmanship and exquisite taste that customers will love. Alacran XA…
Phillips Distilling Company has joined forces with Grammy-nominated, country music star Lee Brice to promote UV Vodka’s “Salute to Heroes,” a program designed to support veterans and their spouses across the United States in search of meaningful employment. Following the success of the 2015 program, UV Vodka has doubled its efforts and financial support to…
Dulce Vida Tequilas, recently acquired by newly formed alcohol beverage investor, Milestone Brands LLC, announces the introduction of 70-proof Dulce Vida Lime Tequila and Dulce Vida Grapefruit Tequila. Delivering outstanding quality for the price, Dulce Vida also adds a new 80-proof portfolio (Blanco, Reposado and Añejo) to its existing lineup of 100 percent blue agave,…
Anchor Brewing Company announces the debut of Anchor Dry-Hopped Steam Beer™, a limited release inspired by Anchor Steam® Beer, the original California Common. San Francisco’s famous Anchor Steam® Beer is unique for its brewing process which has evolved over many decades and is like no other in the world. To give this classic beer a…
Today, Heineken® announced Soccer Is Here, a new mobile website that helps connect passionate fans (21+) of the beautiful game with bars and restaurants that serve Heineken®-- soccer fan’s most preferred beer (1). For years, soccer fans in the U.S. have bemoaned time zone differences with matches, bar & pub mix-ups with friends and a…
This summer is one of the hottest on record, and with the trend of on-demand delivery service hotter than ever, Corona Extra, the official beer of summer and nation’s #1 import, and on-demand alcohol delivery service, Klink, will offer the first-ever on-demand delivery of beachside brews to individuals at Archibald Beach Park in Madeira, FL on Saturday,…
Today, HEINEKEN USA celebrates the official First Run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake in October 2015, HEINEKEN has been working towards repatriation of the production of Red Stripe beer from North America back to the brand's home country, Jamaica. “Red Stripe is an iconic…
This Fall, Strongbow Hard Apple Cider, the #1 selling hard cider in the world, will inspire LDA+ shoppers to add more flavor to their harvest season with Strongbow’s award-winning range of flavors. The comprehensive program will incorporate national TV spots, social media support, interactive applications that will deliver local tips to find great fall experiences,…
Tequila Herradura Ultra is thrilled to announce a new global creative campaign, "Sound of Smoothness." Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker. The “Sound of Smoothness” campaign:    •  …
An upcoming celebration hosted by WhistlePig Rye Whiskey on its 1,300-acre farm and distillery in Shoreham, Vermont will honor members of the company’s unique brand loyalty program, the League of the Flying Pig, celebrate the launch of the upcoming October 2016 Boss Hog (a periodic rare release of WhistlePig’s finest juice), and commemorate the one…
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