William Grant & Sons Highlights Responsible Consumption at Tales of the Cocktail

William Grant & Sonsportfolio party guarantees a truly unforgettable experience at this year’s Tales of the Cocktail festival – kicking off the week with a spirited, yet spirit-free, portfolio party. Getting back to the roots of education and focusing on responsible consumption for the bartender community, the independent family-owned Scottish distiller will throw a party with all its expected revelry and signature high-concept experiences – without serving alcohol.

This will be the first time a major spirits company will host an event of this nature at the industry’s largest annual event. As Tales of the Cocktail evolves and re-sets under new ownership, William Grant & Sons is planning a week of events to celebrate what makes the industry special and the very people who are the heart & soul of the industry – the bartenders.

“This is something new for us, and I’m excited to be a part of an organization that looks at the big picture and sets trends,” William Grant & Sons Director of Brand Advocacy Charlotte Voisey said. “It’s important for us to give bartenders – the backbone of the industry – a night before their seminars and social gatherings where the pressure to imbibe is lifted and meaningful conversations and relationships are forged.”

Beyond the portfolio party, attendees can still enjoy the creative, engaging events they’ve come to know and love from William Grant throughout the week – including after parties and a portfolio tasting room offering creative, trend-inspired cocktails and creative new plays on flavor. There will also be six Ambassador-led seminars to inspire, educate and challenge bartenders to continue pushing their craft and hospitality to new heights. Wrapping up the biggest week of the year, guests can relax in the “back-by-popular-demand” Hendrick’s Gin Departure Lounge.

“We see a big opportunity for a fresh beginning with Tales of the Cocktail this year, and we’re ready to truly focus on what’s important to us – access to proper education, the welfare and wellbeing of bartenders and the importance of responsible consumption,” said Neal Bodenheimer, Tales of the Cocktail Co-Chairman of the Board of Directors. “We can think of no better partner than William Grant & Sons to join us in this effort, and we can’t wait to see what they have in store for us in New Orleans this year.”

William Grant & Sons – Tales of the Cocktail 2018 Events

Wednesday, July 18th
9:30 PM – 12:30 AM Portfolio Party
* Invite only

Thursday, July 19th

10:30 AM – 12:30 PM WGS Tasting Room
Royal A & B, Hotel Monteleone
* Tasting band wristband required

12:30 – 2 PM SEMINAR: Irish Whiskey Cocktails: The Good, the Bad and the Future
Moderated by Tim Herlihy, sponsored by Tullamore D.E.W.
* Ticket required

3 – 4:30 PM SEMINAR: Hippy Hippy Shakes! It’s the 30th anniversary of the movie COCKTAIL!
Iberville B, Hotel Monteleone
Moderated by Sebastien Derbomez, Charlotte Voisey presenting, sponsored by Hendrick’s Gin & Monkey Shoulder
* Ticket required

10 PM – 2 AM Monkey Shoulder After Party
*Invite only

Friday, July 20th

10 – 11:30 AM SEMINAR: Herbal Remedy
Vieux Carre Room, Hotel Monteleone
Presented by Sebastien Derbomez, sponsored by William Grant & Sons
* Ticket required

10 – 11:30 AM SEMINAR: Straight Up with a Twist on Mental Health
Queen Anne Ballroom, Hotel Monteleone
Presented by Mattias Dylan Horseman, sponsored by Hendrick’s Gin
* Ticket required

12 PM – 2 PM Reyka Pool Party
* Tasting band wristband required

Saturday, July 21st

7:30 – 10 AM CAP Breakfast presented by Hendrick’s Gin
* CAPs only

3 – 4:30 PM SEMINAR: Irish Whiskey – What’s in Your Warehouse?
Iberville B, Hotel Monteleone
Moderated by Tim Herlihy, sponsored by Tullamore D.E.W.
* Ticket required

6:30 – 11:30 PM Spirited Awards
Orpheum Theater
* Ticket required

Sunday, July 22nd

10 AM – 5 PM Hendrick’s Air Departure Lounge
*by appointment only