Victoria Beer Makes US Debut in Chicago

Victoria Beer Makes US Debut in Chicago

To formally launch Victoria Beer in the U.S, Bill Hackett, president, Crown Imports LLC (pictured left), and Carlos Fernandez (right), chairman of the board and chief executive officer, Grupo Modelo Brewery, tapped the first official keg at a Chicago on-premise account.

victoria-beer-launch.jpgTo kick off the arrival of Mexico’s best-kept secret and one of its finest beers, launch parties were held at ten General Market on-premise locations that are now offering Victoria. At off-premise accounts mainly in the Hispanic Market, Victoria was greeted by long lines and strong sales. Chicago is the first U.S. city to get a taste of Victoria, and product launches in other top U.S. imported beer markets will follow.

Victoria, known as Mexico’s “best-kept secret,” is a Vienna-style lager beer that combines a unique copper color with a perfectly balanced taste and a smooth, crisp finish. Victoria has been produced in Mexico since 1865, making it the country’s oldest and most traditional beer brand. Until now, Victoria was only available in Mexico.

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