Summer is finally here, and nothing screams fun in the sun like the greatest holiday in the history of holidays ever – July 4th. Smirnoff™ Ice takes America’s birthday very seriously, so seriously in fact, we have created a flavor in its honor. Back by popular demand, limited-edition Smirnoff Ice Red, White & Berry brings the perfect balance of patriotism and party to any summer celebration, but especially Independence Day. We REALLY like Independence Day.
BUT in case you haven’t taken a close enough look at your calendar, spoiler alert that this year’s holiday falls on a Wednesday – (yes, a Wednesday!), and at Smirnoff Ice, we believe that this is unacceptable. To put it plain and simple, celebrating Independence Day in the middle of the work week is, well…un-American. And we won’t stand for it. That’s why, we are asking people across the nation to join together and stand-up for what is right this July 4th – by taking a 5 day weekend for America!
Here’s how it works: Starting today, Smirnoff Ice is calling on people across America to exercise their undeniable right to patriotic fun by sounding off on Facebook, Twitter and Instagram about where they’d rather be than back at work following the mid-week holiday, because it’s SO obviously not the office. By commenting on the contest post on the @SmirnoffUS Facebook and Instagram pages, they will be entered for the chance to be paid by Smirnoff Ice for the time that is being taken off, allowing them to take July 5 and 6 off and celebrate all things ‘Merica the way she was meant to be celebrated.
“I think we can all agree that Wednesday isn’t enough time to celebrate America’s birthday. Who wants to head back to work and do work things when you could be on a beach, on a boat or on a mountain celebrating the good ole US of A?,” said Krista Kiisk, Brand Director, Smirnoff Ice. “America deserves more than 24 hours. That’s why we’re giving hard-working Americans the chance to extend their holiday another 48 hours by paying 100 people to take July 5th and 6th off, so they can extend the fun the Smirnoff Ice way.”
This Fourth of July, we hope that you will join us in the fight to extend the fun and honor America’s birthday the way that it should be – with a toast to Uncle Sam and Smirnoff Ice Red, White & Berry in-hand.
Just remember, whether you’re celebrating with stars, stripes or Smirnoff Ice, fireworks are meant be lit (responsibly of course), but you shouldn’t be. Smirnoff Ice Red, White & Berry is all about quality and not quantity, so please enjoy our products responsibly.
NO PURCHASE NECESSARY. Must be 21 or older. Ends 7/1. Winners selected randomly. Prize is $500 (regardless of actual salary or employment status). Subject to Rules.
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