Times Square Alliance and Countdown Entertainment, co-organizers of Times Square New Year’s Eve, today announced Moët & Chandon as the official champagne of Times Square 2014, the global New Year’s Eve celebration at the Crossroads of the World.
Moët’s participation in the Times Square countdown is an exciting first for the champagne house and highlights what is considered the perfect pairing worldwide, champagne and New Year’s Eve. The essential libation of the final night of the year, champagne adds a stylish touch of glamour and excitement to this momentous occasion.
“An iconic celebration needs an iconic champagne like Moët & Chandon,” said Tim Tompkins, President of Times Square Alliance. “We look forward to toasting the New Year with our new partner and celebrating all our successes and hopes for the year to come.”
“Now the world’s most loved champagne will be linked with the most famous New Year’s Eve celebration in the world,” said Thomas Bouleuc, Vice President, Moët & Chandon USA. “There is a reason that champagne is the favorite way to ring in the New Year – it elevates and enhances any occasion.”
“The Times Square Ball and Moët & Chandon are the quintessence of celebration around the world,” added Jeff Straus, President of Countdown Entertainment. “This is the perfect partnership for celebrating the New Year.”
New Year’s Eve is both a time to reflect on the year winding down and to look ahead with optimism toward the future. It provides a collective occasion that reminds us all “this is your moment.” But, while champagne is known for marking this important milestone, Moët invites everyone to elevate any occasion – from celebrating small achievements to marking life’s big events.
To kick off the festive season, Moët & Chandon will animate an exciting social media program during the month of December, encouraging people to toast to what mattered most in 2013 and what’s to come in 2014. An 11-foot tall bottle of Moët & Chandon Imperial – the first of its kind ever created in the United States – will tour iconic locations in New York City before finishing its journey in Times Square. Along the way, consumers will be invited to pose for a photo with the bottle and create a toast to people in their lives, goals and hopes for the future. Each submission will generate a virtual toast to upload to social media and share with family and friends.
While the bottle will make its journey throughout New York, everyone in the US is invited to join in the party! Revelers across the country will also be able to create and share virtual toasts through an app on the Moët & Chandon USA Facebook page <https://www.facebook.com/moetUSA>. Several virtual toasts from both the Big Bottle tour and from the Moet Facebook app will be featured during the Times Square New Year’s Eve celebration on 7 giant video screens including the one atop One Times Square, directly below the New Year’s Eve Ball!