North American Beverage Company (NAB) has announced that it will be distributing Angostura® Lemon, Lime and Bitters in the United States. It’s the first time the product will be distributed domestically in the United States.
Angostura® Lemon, Lime and Bitters combines the tart sweetness of a lemon-lime soft drink with Angostura® aromatic bitters. In fact, the product is the only soft drink in the world that contains authentic Angostura® aromatic bitters. Angostura® Lemon, Lime and Bitters was launched in 2007 in Australia, where it is still very popular today.
NAB is no stranger to the carbonated mixer segment as it already distributes Barritt’s Ginger Beer and Flathead Lake Gourmet Soda, so Angostura® Lemon, Lime and Bitters was a natural fit into the company’s portfolio. NAB also chose the product for its unique taste and well-known history— Angostura® Lemon, Lime and Bitters may have been launched in 2007, but Angostura® aromatic bitters have been made with the same original secret recipe since 1824, when Dr. Johann Siegert created it as a curative elixir for soldiers fighting on the frontlines of war.
Bartenders the world over will recognize Angostura® aromatic bitters as it remains the definitive ingredient in many well-known classic and contemporary cocktails.
“There’s a lot of good mixologists out there who have a lot of respect for the name Angostura, and we hope to connect with them with this product,” says Alanah Lorusso, Assistant Brand Manager at NAB.
NAB also sees Angostura® Lemon, Lime and Bitters as the perfect fit for the busy pub or bar that still wants to serve up quality cocktails to patrons who have come to expect craft cocktails from every establishment they visit.
“We’re really going after that pub market, which is looking to make unique, quality craft cocktails at higher volume,” says Lorusso. “We think we have a good niche here in the US with those bartenders who have a real busy night, still want to serve something unique, but may not have the chance to simply due to volume concerns.”
The cocktail possibilities for Angostura® Lemon, Lime and Bitters are only limited by the bartender’s imagination. The product mixes well with whiskey, vodka, and gin, and it can be used in simple highball recipes in a two-to-one ratio with any of those spirits. These highball recipes would prove especially beneficial for those high-volume bars looking to add a new, quick cocktail without sacrificing any quality.
Angostura® Lemon, Lime and Bitters can also be mixed into more complex creations, and its rose hue adds a unique dash of color to any cocktail.
Angostura® Lemon, Lime and Bitters is available in 750 ml resealable glass bottles and 12 oz cans. Distribution will continue to grow across the country going into the summer months.