CHERRY HEERING
has liquefied the field from over 3,000 inspired bartender entrants to 60 semifinalists, who will move into the next round of the Heering® Classics. As CHERRY HEERING’s role in cocktail history continues 200 years later, the Bicentennial of CHERRY HEERING, a feat achieved by only a handful of consumer brands worldwide, and rare in the spirits world, is continuing to grow as we now move onto the semi-final of the Heering Classics.
The Peter F. Heering® Classics is an annual global competition in four rounds, with bartenders from around the world competing to become one of the ten finalists shaking it up at the final during London Cocktail Week 2018 and The World’s 50 Best Bars.
Bartenders were asked to make Heering inspired cocktail creations that focus on something equally unique, a favorite classic cocktail, add Heering and give it an unexpected twist! Round one and two are completed with bartenders having created and submitted their Heering filled libations with a focus on” MODERN CLASSIC WITH A TWIST”, creating the next Modern Classic.
Cocktails must have included CHERRY HEERING, after all this is Modern Classics brought together by the one Classic – CHERRY HEERING. 60 bartenders, 10 from each region, Europe, Asia, Middle East/Africa, North America, Latin America and Australasia, proceeded to Round 3.
“After travelling the world tasting the initial Peter F. Heering® Classic cocktails, it’s clear this competition is truly all about the bartenders.”, said Adéle Robberstad, CEO Peter F. Heering”
THE GOAL
A once in a lifetime opportunity – Become the 200 years celebration cocktail, and a new signature cocktail for HEERING.
THE PRIZE
Apart from the honour and media exposure, all TEN finalists get airfare and three hotel nights in London during London Cocktail week and will be part of the Worlds 50 Best Bar Ceremony. They will all be filmed and part of the Heering Legends at Difford’s Guide for global distribution. The Grand Prize winner will receive a Stelton shaker and a 3-st op trip around the world to meet and learn from some of the best behind the bars, at some of the Worlds 50 Best Venues.
HOW IMPORTANT IS CHERRY HEERING TO BARTENDERS?
It is often noted by bartenders, that the classic two-volume The Gentleman’s Companion, first published in 1939 by Charles H. Baker (one of the first original cocktail books in the world and still one of the most important) there are more than 130+ cocktail recipes that include Cherry Brandy (thusly, CHERRY HEERING) that is how important CHERRY HEERING has been in cocktails, past, present & future
THE NEXT ROUNDS
ROUND 3 (April 16-May 22, 2018)
To celebrate 200 tasteful years, CHERRY HEERING will invite the top 60 semifinalist bartenders to create a 200 Years Celebration Cocktail. The cocktail should be a tribute to Cherry Heering turning 200 years – a cocktail contribution for the next century to come –be timeless, i.e. the next Modern Classic – Embodying everything that Heering stands for.
The 60 semifinalist bartenders will then get to present their cocktails themselves in a video. The top ten finalists will then proceed to the final round.
ROUND 4 (October 2018)
THE GRAND FINALE.
The finalists will personally present their take on the 200 Years Celebration Cocktail at the final during London Cocktail Week 2018 and The World’s 50 Best Bars. They will be judged by our international expert jury lead by Simon Difford and cocktail experts from around the world. The finalists will have the unique experience to meet w the judges, one by one, and get personal advice, receive expert coaching and filmed by Difford’s Guide for Heering Legends.
