This month, EFFEN Vodka will debut three new flavors to its lineup: EFFEN Blood Orange Vodka, EFFEN Green Apple Vodka and EFFEN Raspberry Vodka. “As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, Director, Lifestyle Brands at Beam Suntory. “From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them.”
EFFEN Blood Orange offers a sweet citrus zest, and lingering, smooth finish. EFFEN Green Apple has a sweet apple taste with an accent of tartness and mild, smooth sweetness with a short finish. EFFEN Raspberry, a refined reformulation of EFFEN Dutch Raspberry, offers a combination of natural raspberry flavors with a light. The release of these exciting, new flavors comes after a breakout year for EFFEN Vodka, which doubled its business in 2015, thanks in part to its brand partnership with rapper and entrepreneur 50 Cent. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50 Cent’s performances, music videos and network, has already succeeded in introducing the brand to thousands of new fans and will continue as the brand expands its flavor offerings. “Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” says brand partner 50 Cent. “EFFEN stands for ‘smooth’, and these new flavors deliver on that promise.” Like all of the brand’s established flavors, Blood Orange, Green Apple and Raspberry are each made using natural ingredients and 100% premium wheat from Northern France and are filtrated and distilled in Northern Holland.